小米自2011年推出其首款智能手机M1以来，在中国智能手机市场份额方面的表现一直领先于部分品牌厂商，包括苹果、HTC、诺基亚、索尼移动、LG电子、黑莓和摩托罗拉移动（Motorola Mobility）。（元器件交易网郭路平 译）
Component orders for Hongmi smartphones lag behind estimates, say Taiwan makers
Pre-orders for Hongmi (Red Rice), an entry-level smartphone launched recently by China-based Xiaomi Technology, have reportedly reached seven million units, but Taiwan-based supply chain makers are conservative about the figures saying component orders they have received are far below the estimates.
Other industry sources predict that total sales of Hongmi, which goes on sale in China on August 12, will reach five million units, based on its product life cycle of 5-6 months.
While orders received by makers in Xiaomi"s supply chain, which include Taiwan-based panel maker AU Optronics (AUO) and chipset solution vendor MediaTek, are currently lagging behind estimated sales volumes, most component suppliers are not overlooking the potential of the Hongmi, and are ready to land more windfall orders from Xiaomi, said the sources in the supply chain.
Xiaomi"s decision to extend its product line from high-end to entry-level will not only result in a squeeze-out effect on white-box smartphone vendors but also force domestic and foreign brands to adjust their product strategies, commented the sources.
Since the launch of its first smartphone, the M1, in 2011, Xiaomi has outperformed a number of branded vendors, including Apple, HTC, Nokia, Sony Mobile, LG Electronics, BlackBerry and Motorola Mobility, in terms of market share in China"s smartphone space.