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台湾供应商称红米组件订单低于预期【资讯】

发布时间:2019-10-09 21:29:10 阅读: 来源:书籍厂家

元器件交易网讯 8月16日消息,小米公司日前推出入门级红米智能手机,其预订量达745万人次,刷新了小米历史记录,但台湾供应链厂商对此数字持保守态度,并表示他们收到的零部件订单远远低于估计。

其他业内人士预测,8月12日首发的红米手机总销售额将达到五百万台,其产品生命周期这5-6个月。

来源消息称,小米供应链制造商纷纷收到订单,其中包括台湾面板厂商友达光电(AUO)和芯片组解决方案供应商联发科,目前都未能满足其预计的销量,大多数组件供应商都不敢忽视红米的前景,随时准备揽取小米更多的订单。

小米将其产品线从高端机扩大到入门级机型的决定不仅对白牌智能手机厂商产生挤压效应,也迫使国内外品牌手机商积极调整产品策略。

小米自2011年推出其首款智能手机M1以来,在中国智能手机市场份额方面的表现一直领先于部分品牌厂商,包括苹果、HTC、诺基亚、索尼移动、LG电子、黑莓和摩托罗拉移动(Motorola Mobility)。(元器件交易网郭路平 译)

外文:

Component orders for Hongmi smartphones lag behind estimates, say Taiwan makers

Pre-orders for Hongmi (Red Rice), an entry-level smartphone launched recently by China-based Xiaomi Technology, have reportedly reached seven million units, but Taiwan-based supply chain makers are conservative about the figures saying component orders they have received are far below the estimates.

Other industry sources predict that total sales of Hongmi, which goes on sale in China on August 12, will reach five million units, based on its product life cycle of 5-6 months.

While orders received by makers in Xiaomi"s supply chain, which include Taiwan-based panel maker AU Optronics (AUO) and chipset solution vendor MediaTek, are currently lagging behind estimated sales volumes, most component suppliers are not overlooking the potential of the Hongmi, and are ready to land more windfall orders from Xiaomi, said the sources in the supply chain.

Xiaomi"s decision to extend its product line from high-end to entry-level will not only result in a squeeze-out effect on white-box smartphone vendors but also force domestic and foreign brands to adjust their product strategies, commented the sources.

Since the launch of its first smartphone, the M1, in 2011, Xiaomi has outperformed a number of branded vendors, including Apple, HTC, Nokia, Sony Mobile, LG Electronics, BlackBerry and Motorola Mobility, in terms of market share in China"s smartphone space.

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